The Unclassical Musician Press Kit

Fact Sheet

About The Unclassical Musician

The Unclassical Musician is the podcast empowering the next generation of classical musicians to take risks and live a fulfilling life. Each week we dive into topics on the minds of young musicians and come out the other side with a new perspective on life as an artist.

The listeners range in age from current music students up through mid-30s  professionals carving out their own career in the 21st century.

The vibe of the conversation is candid, down to earth, and relatable to the listener. Part of the goal for this show is to break down the “stuffiness” around classical music so we can all become better artists for the current times.

About the creator and host, Tori Lupinek

Podcast guests: feel free to download this image and the below logo to use in promoting your episode!

Tori is a professional flutist, flute teacher, clinician, and podcast host based in Houston, TX. Upon leaving an artist diploma program (and after a brief stint in Fairbanks, Alaska), Tori found herself– for the first time in her life–without plans. Some friends in Texas encouraged her to move to Houston to find work teaching privately. Since moving to Houston in 2018, Tori has grown a successful and selective private lesson studio. She is also in high demand as a flute masterclass clinician in the Houston metro area. During the pandemic and ensuing economic downturn, Tori found herself with less work and more time. An avid consumer of podcasts, Tori decided to produce her own show– the podcast she wished existed when she made the decision to leave academia.

Podcast Details



Download/Subscribe: The Unclassical Musician is available to listen to directly from the website. You can also find the show on most major podcast platforms including Apple Podcasts and Spotify. Episodes are also posted to a dedicated playlist on Youtube.

Schedule: New episodes air every Tuesday at 6am CDT for the early birds.

Social Media:

The Unclassical Musicians Facebook group:

Tori’s Twiter: @torilupflute

Tori’s Instagram: @torilupinekflutist


How does one build a private studio? The Unclassical Musician

Special thanks to Keith Alcius (tuba) for submitting this question for the Q&A episode. I told you we'd do full episodes for the big ones!  I’m going to tell you a bit about how I got started with private teaching in Houston, how it's going at this point 1 year into the pandemic, and some of my personal policies I’ve used to build a sought-after lesson experience in my area. I started off with literally a handful of kids and went from bare minimum to seeing nearly 100 flutes per week in less than 2 years. If you are interested in learning ways to use Instagram as a recruiting tool to build your own private studio and make more $$$ make sure to sign up for our exclusive and FREE class with Nicole Riccardo on Friday April 9 at 11 CDT! Replay link will be available after for those who can't attend at the specific time, but only if you are registered! Register for the class here! In this episode: Inheriting/being gifted students It's all about who ya know How much work works for you If you got a lot out of this episode, be sure to tune in next week for a convo with studio-building guru Katherine Emeneth! LINKS: Keith Alcius' website Follow Keith on IG Register for the upcoming class "How to sell out your offers on Instagram without a massive following!" with Nicole Riccardo Katherine Emeneth's website Follow Katherine on IG (her Reels and graphics are great!) Support The Unclassical Musician on Patreon Follow Tori on Instagram  Follow The Unclassical Musician on Instagram by following the hashtag #theunclassicalmusician Join The Unclassical Musicians Facebook Group Sign up for a FREE 30-minute coaching session with Tori  Send Tori an email
  1. How does one build a private studio?
  2. Nicole Riccardo on how to market yourself online
  3. Rebroadcast: Episode 10 Pivoting Online
  4. It's Tax Time
  5. Q&A/AMA


What listeners are saying about The Unclassical Musician

“Tori brings up topics that are useful and relatable for musicians in and out of school. I would definitely give this a listen if you want to listen to a podcast that showcases real content for anyone who is leaving school or struggling/feeling stuck with their career at the moment!”

~Kasumi Lamm, flutist

“I love this podcast because Tori is relatable and she talks about things that musicians need to know. I highly recommend!!”

~Kiara Eijo, flutist

“The Unclassical Musician is such a good podcast to listen to for musicians bridging the gap between school and the professional world. It also discusses how our profession as changed with the pandemic. The podcast is led by Tori Lupinek, flutist and teacher. Everything she has talked about thus far is 100% relatable on many levels. I’m very new to podcasts so it’s nice that Tori has kept her episodes to about 30 minutes each, as long as an episode of TV on cable or Netflix. Very great topics and keeping it positive. Love it!”

~Shaina Goodson, trumpet

“I love this! I relate so much and appreciate how honest and real Tori’s stories are. I myself, quit the career of music from burnout, and the ability that Tori has to put my feeling into words is amazing! Can’t wait to hear more!”

~Heather J., nurse

Cover art was designed by abiolagfx from Fiverr.

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